Pedro Rivera Torres Moir

Founder, Velkan | Transformation Advisor

I deliver €500K-€2M in EBITDA improvements in 90 days

90-day sprints for CEOs of €10-50M companies across Spain, Portugal & Italy

9 Companies • 69 Initiatives • 8 Industries
Book Discovery Call View Case Studies

Mid-Market Companies Leave Millions on the Table

Most €10-50M companies waste 20-30% on operational inefficiency, misaligned teams, and missed growth opportunities. Traditional consulting takes 12-18 months and delivers PowerPoint recommendations. You need faster, tangible results.

The Solution: 90-Day Transformation Sprints

I run 90-day transformation sprints that find and capture €500K-€2M in EBITDA improvements—fast. No endless analysis. No junior consultants. Just me, implementing alongside your team, delivering measurable impact.

Proven Track Record Across Industries

9 companies transformed. 69 transformation initiatives delivered. Real results.

45%
Revenue Increase
Real Estate Development
↑78%
Portal Engagement
Smart City Development
↑60%
Membership Inquiries
Leisure & Recreation
↑50%
Student Engagement
Education
Lomas de Cocoyoc Club Campestre Centro Novatec Costa Mujeres Sistemas Hidráulicos Hotel Hacienda Cocoyoc Edico Fomento Inmobiliario CEC Academy Lomas de Cocoyoc Club Campestre Centro Novatec Costa Mujeres Sistemas Hidráulicos Hotel Hacienda Cocoyoc Edico Fomento Inmobiliario CEC Academy

7 Transformation Domains

Focused sprints across the functional areas that drive EBITDA growth

01

Growth Transformation

Marketing & Sales

→ Explore
02

Operational Excellence

Process & Cost Reduction

→ Explore
03

Product & Service Innovation

Digital Transformation

→ Explore
04

People & Talent

Organizational Design

→ Explore
05

Central Functions

IT, Finance & Admin

→ Explore
06

Insights & Analytics

Data-Driven Decisions

→ Explore
07

Capital Efficiency

Resource Allocation

→ Explore
01

Growth Transformation

Marketing & Sales Optimization

Increase revenue through customer acquisition, conversion optimization, and market expansion strategies.

  • Digital marketing infrastructure
  • Sales process optimization
  • Customer journey enhancement
  • Market positioning refinement
02

Operational Excellence

Process Improvement & Cost Reduction

Eliminate waste, streamline workflows, and improve operational efficiency across your organization.

  • Process automation
  • Supply chain optimization
  • Quality management systems
  • Cost structure analysis
03

Product & Service Innovation

Digital Transformation & Service Delivery

Modernize your offerings and delivery mechanisms to meet evolving customer expectations.

  • Digital product development
  • Service delivery optimization
  • Technology platform selection
  • User experience enhancement
04

People & Talent

Organizational Design & HR Excellence

Build high-performing teams through strategic talent management and organizational development.

  • Organizational structure optimization
  • Talent acquisition & retention
  • Performance management systems
  • Leadership development
05

Central Functions Modernization

IT, Finance & Admin Optimization

Transform core business functions for efficiency, security, and scalability.

  • IT infrastructure modernization
  • Financial systems & controls
  • Administrative process automation
  • Cybersecurity & compliance
06

Insights & Analytics

Data-Driven Decision Making

Leverage data to drive strategic decisions and operational improvements.

  • Business intelligence platforms
  • KPI framework development
  • Predictive analytics implementation
  • Reporting automation
07

Capital Efficiency

Resource Allocation & Financial Planning

Optimize how you allocate resources and plan for sustainable growth.

  • Capital allocation frameworks
  • Financial planning & analysis
  • Investment prioritization
  • Cash flow optimization

The 90-Day Sprint Methodology

Rapid assessment, focused implementation, measurable results

Phase 1
Weeks 1-2

Discovery & Assessment

What Happens:

  • Deep dive into your operations, financials, and organizational structure
  • Interviews with key stakeholders across functions
  • Data analysis to identify high-impact opportunities
  • Prioritization of initiatives based on ROI potential

Deliverable: Opportunity Assessment Report with prioritized initiatives

Phase 2
Weeks 3-10

Implementation

What Happens:

  • Work alongside your team to execute prioritized initiatives
  • Weekly progress meetings with leadership
  • Real-time problem solving and course correction
  • Build internal capabilities for sustainability

Deliverable: Implemented solutions with documented processes

Phase 3
Weeks 11-12

Handoff & Optimization

What Happens:

  • Train internal team on new processes and systems
  • Document standard operating procedures
  • Measure and validate results
  • Create roadmap for continued improvement

Deliverable: Final Results Report + 90-Day Improvement Roadmap

What You Get

€500K-€2M
in identified EBITDA improvements

Implemented Solutions
not just recommendations

Team Trained
to sustain changes

Measured Impact
with clear metrics

Transformation Case Studies

Explore detailed examples of company-wide transformations across 9 organizations. Each engagement represents a comprehensive transformation across multiple functional areas.

Smart City Development

Lomas de Cocoyoc

Revolutionizing resort experiences through modern technology platforms and enhanced service delivery

↑78% Portal Engagement
4 EV Sites Delivered
99.8% Network Uptime
5 initiatives View Project →
Leisure & Recreation

Club Campestre

Enhancing member experience through digital technologies and operational excellence

↑60% Membership Inquiries
2hr/wk Hours Saved
80% Phishing Reduction
6 initiatives View Project →
Mixed Use Development

Centro Novatec

Driving innovation through advanced technological solutions and digital transformation

45% Revenue Increase
100% Occupancy Rate
25 Subscribers
5 initiatives View Project →
Tourism & Hospitality

Costa Mujeres

Transforming guest experiences through innovative digital technologies and operational excellence

0 hrs Launch Downtime
60% Survey Time Saved
-10 days Payment Cycle
6 initiatives View Project →
Infrastructure & Utilities

Sistemas Hidráulicos

Modernizing hydraulic systems through automation, monitoring, and predictive maintenance technologies

99.5% System Uptime
-25% Maintenance Cost
-60% Response Time
4 initiatives View Project →
Tourism & Hospitality

Hotel Hacienda Cocoyoc

Elevating hospitality standards through comprehensive digital transformation and service innovation

↑25% Guest Satisfaction
↑40% Operational Efficiency
↑18% Revenue Growth
5 initiatives View Project →
Construction

Edico

Modernizing urban and real estatde construction through integrated technology solutions and process optimization

↑30% Project Delivery
15% Cost Reduction
↑22% Quality Score
4 initiatives View Project →
Real Estate Development

Fomento Inmobiliario

Transforming real estate development through advanced project management and digital innovation

↑35% Development Speed
↑28% Client Satisfaction
↑45% Process Efficiency
4 initiatives View Project →
Education

CEC Academy

Revolutionizing educational experiences through comprehensive digital learning platforms

↑50% Student Engagement
↑32% Learning Outcomes
↑40% Teacher Efficiency
5 initiatives View Project →

Testimonials:
My Work Style and Purpose

"In addition to his execution prowess, Pedro possesses a visionary mindset that is truly inspiring. He has a remarkable ability to foresee industry trends and identify strategic opportunities that others may overlook. Pedro's strategic vision has been instrumental in guiding our team towards success, providing us with a clear roadmap for growth and innovation."
Jeronimo Mohar

Founder and CEO

"Pedro is a visionary leader that has a unique ability to think outside the box, coming up with creative and effective solutions to complex problems. His innovative mindset is complemented by his ability to turn these ideas into reality, a testament to his strong execution skills that have led to profound impact on the growth of his ventures."
Glykeria Ntakou

Co-Founder and CEO

"Pedro's main superpower is counterintuitively not professional or technical - although he's got several other superpowers under his sleeve. He is at his best when he is helping others become a better version of themselves. This is the same essence and ethos I've seen him pour into waffle, making it the ultimate tool for self improvement."
Fernando Mayer

Co-Founder

"Pedro excels at executing highly technical projects, asking the right questions and inspiring the team with a deep sense of focus and purpose. It was a great experience to work with him."
Itamar Leizorek

CEO

"As a leader, Pedro excels in creating a visionary yet achievable roadmap for the team and leads by example. He has a natural ability to attract and nurture top talent, fostering an environment where innovative ideas and diverse perspectives thrive. This was particularly evident in the successful journey that we shared at IPEA – Think Tank."
Armando Regil

Founder

"Pedro's relentless determination propels him forward when he believes in the best course of action. He consistently sets and pursues his goals with unwavering focus."
Francisco Llamosa

Founder

"When I think of Pedro, I see a visionary leader with exceptional people skills. His tech-savvy nature consistently provided spot-on suggestions for the management challenges in my startup company."
William Burgos

Co-Founder & CEO

"Pedro has an excellent track record of building and leading high performance technical teams to develop and implement software and data solutions in bioinformatics, digital transformation and for the past months, personal data management."
Daniel Servitje

Co-Founder and CEO

"The most resilient and ambitious leader I have ever worked with."
Alba Castañeda

Executive Chef

"Pedro is driven and direct, always seeking optimization with the best intentions at heart. His expertise is fueled by his philosophical and technical curiosity, ensuring he achieves things in the most organized and efficient way possible."
Mariana Fichtner

Co-Founder, Chief Strategy Officer

"Pedro's proactive approach to problem-solving and his entrepreneurial spirit have not only inspired the entire team but have also fostered a culture of innovation and collaboration. Pedro's astute business acumen, and keen industry insights have consistently impressed me. I am grateful for the opportunity to have worked alongside such a visionary leader."
Umar Mushtaq

Founding Team, Product Owner

"I have had the opportunity to share with Pedro the design and implementation of several projects. His leadership capacity is admirable, the sensitivity that Pedro has to attract talent and transmit the essence of the culture that the projects require is unique."
Andrés Jurado

Chief Commercial Officer

Operator, Not Consultant

I'm Pedro Rivera Torres Moir, an independent transformation advisor based in Spain. Over the past decade, I've served as CIO, Chief People Officer, and Chief Commercial Officer across 9 companies, delivering 69 transformation initiatives across operations, technology, growth, and organizational effectiveness.

What Makes Me Different

Unlike traditional consultants who deliver recommendations and leave, I implement alongside your team. I've been in your shoes—managing P&Ls, leading teams, making tough operational decisions. I know what works in mid-market companies because I've done it repeatedly.

Background

  • Former CIO, CPO, CCO across multiple industries
  • IESE Business School Angel & Investor Program member
  • Triple citizenship (Mexico, Italy, USA) - work across EU
  • Fluent in Spanish & English
  • Based in Spain, serving Southern Europe

My Approach

No junior consultants. No endless PowerPoint decks. Just me, 90 days, working alongside your team to find and capture millions in EBITDA improvements.

Let's Find the Money You're Leaving on the Table

Book a 30-minute discovery call to explore how a 90-day transformation sprint could unlock €500K-€2M in EBITDA improvements for your company.

What We'll Cover:

  • Your current operational challenges and growth goals
  • Preliminary assessment of high-impact opportunities
  • How a 90-day sprint would work for your organization
  • Next steps if there's a fit
Contact: pedro@velkan.io

Or email me directly at pedro@velkan.io